Nocheluna

Nocheluna Sotol is produced by fourth-generation sotolero Don “Lalo” Eduardo Arrieta in collaboration with sotol gurus Ricardo Pico and Ivan Saldana of Casa Lumbre. The face of the brand is American singer-songwriter Lenny Kravitz, who partnered with the brand for the launch of the product with the support of Pernod Ricard. Made in Aldama, Chihuahua, Nocheluna is carefully harvested and distilled with passion and pride for our home and heritage. The terroir of the Chihuahuan desert allows for a fresh taste balanced by minerality and herbal notes. Each plant used in production is not only considered, but also has a robust sustainability and growth plan. In 2019, Nocheluna began a partnership with leading scientists in the field to create the largest sotol field in Chihuahua, ensuring the long-term sustainability and preservation of the plant.